Value proposition and competitive advantage

• Remarkable protective effects on human dermal cells (~80% decrease of reactive oxygen species-positive cells).
• Detailed biochemical characterization   (metabolomics, antioxidant assay, polyphenol detection, HPLC and FTIR).
• Superior amount of antioxidant polyphenols.
• No thermal degradation, no aggressive solvents. 
• Low extraction costs.
• Airless packaging to avoid oxidative degradation.
• “Green” sustainable approach for planet, health and profit.
• Traceability of raw material, grown in the renowned Cinque Terre.
• Vegan and organic certifications when appropriate.
• Strong network in Cinque Terre, with close connections with wine producers and entities in the tourism sector.
• Last generation instruments, specialized know how and developed collaboration network.
• Marketing and sales will benefit from tourism.
• All the tests required for its commercialization have been performed and certifications have been obtained.
• Possibility to expand the production to other natural products, such as antiaging anticellulite creams, antioxidant solutions against hair loss, protective eyedrops, antioxidant supplements for macular degeneration, and other anti- degenerative solutions.